The first consumer device arrived in stores on April 10, 2003: the Sony BDZ-S77, a US$3,800 BD-RE recorder that was made available only in Japan.[22] However, there was no standard for pre-recorded video, and no movies were released for this player. Hollywood studios insisted that players be equipped with digital rights management before they would release movies for the new format, and they wanted a new DRM system that would be more secure than the failed Content Scramble System (CSS) used on DVDs. On October 4, 2004, the name "Blu-ray Disc Founders" was officially changed to the Blu-ray Disc Association (BDA), and 20th Century Fox joined the BDA's Board of Directors.[23] The Blu-ray Disc physical specifications were completed in 2004.[24]
50 First Dates 2004 Blu Ray 720p Dual Audio
The first BD-ROM players (Samsung BD-P1000) were shipped in mid-June 2006, though HD DVD players beat them to market by a few months.[31][32] The first Blu-ray Disc titles were released on June 20, 2006: 50 First Dates, The Fifth Element, Hitch, House of Flying Daggers, Underworld: Evolution, xXx (all from Sony), and MGM's The Terminator.[33] The earliest releases used MPEG-2 video compression, the same method used on standard DVDs. The first releases using the newer VC-1 and AVC formats were introduced in September 2006.[34] The first movies using 50 GB dual-layer discs were introduced in October 2006.[35] The first audio-only albums were released in May 2008.[36][37]
According to Singulus Technologies AG, Blu-ray was adopted faster than the DVD format was at a similar period in its development. This conclusion was based on the fact that Singulus Technologies received orders for 21 Blu-ray dual-layer replication machines during the first quarter of 2008, while 17 DVD replication machines of this type were made in the same period in 1997.[64] According to GfK Retail and Technology, in the first week of November 2008, sales of Blu-ray recorders surpassed DVD recorders in Japan.[65] According to the Digital Entertainment Group, the number of Blu-ray Disc playback devices (both set-top box and game console) sold in the United States had reached 28.5 million by the end of 2010.[63] 2ff7e9595c
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